Kia Creates World's First Stop-Motion Ads on Fingernails

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Everyone loves a "world's first," but it's gotten to the point where you have to go pretty far out there to accomplish it. As part of the marketing for its new Picanto, the latest version of its smallest model, Kia came up with the world's first nail-art stop-motion animation film.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in