KFC’s Hilariously Sad Radio Ads Just Won a Grand Prix at Cannes

Ogilvy Johannesburg picks up where 'The Everyman Meal' left off

CANNES, France—Ogilvy & Mather Johannesburg picked up the Radio Grand Prix at Cannes this evening for “The Sad Man Meal,” an angst-ridden trio of ads in which men lament universal moments of first-world sadness.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.