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Sometimes you encounter an idea whose time has come. That doesn’t make the idea good.
Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong “We come in peace” vibes, pioneers for their ilk, zealously shilling our two favorite types of food—junk and fast. Both men are charged with explaining the merits of their brand in great detail. And both do it with a wretched accent.