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KFC wants to prove it doesn’t take the easy path. So it decided to invent a device that’s just shy of useless—namely, a cassette tape that offers driving directions.
On what the brand describes as the world’s “first-ever GPS cassette,” pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC’s headquarters are located, to Marietta, Georgia, where its famous Big Chicken franchise, featuring an animatronic chicken that’s 56 feet tall, lives.
Promising
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