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It says something about the world that reporters consider it news to mention when Facebook or Twitter are down for more than a few minutes. With this in mind, KFC Romania and agency McCann came up with a clever idea: To defray global panic, KFC will offer free food to people whose social networks of choice are down.
The principle was simple: For the life of the campaign, visitors to www.dontpanicman.ro could automatically confirm whether sites like Facebook, Twitter, Tinder or Instagram were down.
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