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Remember when Don Draper’s had his epiphany at the meditation retreat?
It inspired him to dream up a famous commercial, but it could easily have led to something like KFC’s “Comfort Zone,” a hallucinogenic new campaign by Wieden + Kennedy that suggests—by playing around with the tropes of meditation—that KFC’s Pot Pie is just the thing to chill you the fuck out in this time of global anxiety and chaos.
There are six videos in all. The first, clocking in at an impressive nine minutes long, introduces the Comfort Zone with some trippy images indeed—among them, a spaced-out view from inside the Pot Pie, and a vision of a person with sporks for fingers.
Lie down and prepare to be relaxed and/or even more freaked out: