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Wieden + Kennedy is back with another bot.
Six weeks after unveiling an animatronic sea creature for Old Spice’s S.Q.U.I.D. campaign, W+K wants you to say hello to—and maybe eventually order some fried chicken from—H.A.R.L.A.N.D., an animatronic Colonel Sanders head that speaks in the voice of the Colonel and is designed to physically pop up and take your order at a KFC drive-thru.
The announcement was timed to National Fried Chicken Day on Thursday, but clearly H.A.R.L.A.N.D.