KFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned In

Chicken sales and cat adoption are an intoxicating mix

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By now, you’ve probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some of the brand’s stunts are, the method to the seeming madness tends to work—and has clearly helped bump the QSR’s fortunes.

If you were told that KFC would put together a Colonel Sanders-inspired cat climber, then include scads of kitties on Facebook Live with Super Deluxe for four hours, your response may very well be: “Of course they would do that.”

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