KFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned In

Chicken sales and cat adoption are an intoxicating mix

The Colonel and his feline friends. KFC / Edelman

By now, you’ve probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some of the brand’s stunts are, the method to the seeming madness tends to work—and has clearly helped bump the QSR’s fortunes.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.