Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Have you ever looked at an empty, grease-saturated bucket of KFC fried chicken and thought, “Damn I wish I could wear that”? Dream no more, you sartorial visionary and/or Buckethead superfan, because KFC has finally pulled the trigger on an official bucket hat—albeit only in Russia, for now.
Created by agency Wieden + Kennedy Amsterdam for KFC Russia, the bucket hat was designed in partnership with St. Petersburg-based streetwear brand Mam Cupy. They’re currently selling for 1,800 rubles, which is about $30 U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in