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KFC (fueled by its agency, Wieden + Kennedy Portland) has become known in recent years for its rather zany creations, such as a training-oriented VR escape room simulator, an animatronic colonel at the drive-through and even a romance novel starring Colonel Sanders himself.
As W+K’s Cannes Lions presentation about its KFC work put it: “Stupidity is our strength.”
But now the brand and its agency need your help making their most ambitious and ridiculous ideas come to life.
The KFC Innovations Lab was launched this week as a
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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