KFC Created a ‘Virtual Influencer’ Colonel Sanders, Mocking Marketing’s Newest Odd Trend

He's hot. He's cool. He's living his best artificial life

Meet the Colonel Sanders 2019 deserves. KFC

Influencers can be problematic. Sure, they have big audiences and know how to rock a plandid on Instagram, but they also have a habit of saying and doing pretty dumb things that give their sponsors constant anxiety.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."