Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

The plant-based brand's new campaign touts benefits to health and environment

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Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet.

Hart, showing a contemplative side that fans don’t often see, is one of several celebrities starring in a new video series launched this week by Beyond Meat.

The actor-comedian feels “more active, not as sluggish” from eating plant-based products, though it took time to make the switch.

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