Kevin Costner’s New Spy Movie Reimagined to Star NFL Wide Receivers

It might actually be better this way

Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and Alshon Jeffery.

The somewhat silly setup has them imagining themselves as action stars in the movie, but the surprise is that they actually might have been amazing in it. I would watch a movie staring these dudes over 3 Days to Kill anyday.

The stunts were choreographed by Action Factory and led by Eric Linden to mimic actual football plays. In order to capture it all, agency Portal A mounted a Steadicam on a Segway, but even at full speed they couldn't keep up with the athletes, so they had to force them to slow down.

At the end of the spot, you can also glimpse SportsCenter's Stan Verrett, who interrupts their dream with a fatty, fatty pizza and sack of takeout that these guys probably never would allow themselves to eat. 

In a charming aside, director Kai Hasson tells us that between takes the players amused themselves by playing Madden 2014 … as themselves.


Client: Relativity Sports

Agency: Portal A

Director: Kai Hasson 

Executive Producers: Adam Alcabes, Nate Houghteling, Zach Blume

Director of Photography: Alex Jacobs

Senior Producer: Finley Wise    

Producer: David Johnson

Stunt Coordinator: Eric Linden

First Assistant Director: Jeff Sabin-Matsumoto     

Second Unit Director: Jonny Zeller

Editor: Sari Tracht  

Assistant Editor: Jake Keller

Production Designer: Mike Mestes

Visual Effects: Cinesaurus

Photographer: Greg Balkin 

@rebeccacullers Rebecca Cullers is a contributor to Adweek.