CreativityKevin Costner’s New Spy Movie Reimagined to Star NFL Wide ReceiversIt might actually be better this wayBy Rebecca Cullers|February 26, 2014 ShareBy Rebecca Cullers|February 26, 2014 Share Check out this promo for Kevin Costner’s new movie, 3 Days to Kill, reimagined in a dream sequence to star Pro Bowl NFL wide receivers Dez Bryant, Michael Crabtree and Alshon Jeffery. The somewhat silly setup has them imagining themselves as action stars in the movie, but the surprise is that they actually might have been amazing in it. I would watch a movie staring these dudes over 3 Days to Kill anyday. The stunts were choreographed by Action Factory and led by Eric Linden to mimic actual football plays. In order to capture it all, agency Portal A mounted a Steadicam on a Segway, but even at full speed they couldn't keep up with the athletes, so they had to force them to slow down. At the end of the spot, you can also glimpse SportsCenter's Stan Verrett, who interrupts their dream with a fatty, fatty pizza and sack of takeout that these guys probably never would allow themselves to eat. In a charming aside, director Kai Hasson tells us that between takes the players amused themselves by playing Madden 2014 … as themselves. CREDITS Client: Relativity Sports Agency: Portal A Director: Kai Hasson Executive Producers: Adam Alcabes, Nate Houghteling, Zach Blume Director of Photography: Alex Jacobs Senior Producer: Finley Wise Producer: David Johnson Stunt Coordinator: Eric Linden First Assistant Director: Jeff Sabin-Matsumoto Second Unit Director: Jonny Zeller Editor: Sari Tracht Assistant Editor: Jake Keller Production Designer: Mike Mestes Visual Effects: Cinesaurus Photographer: Greg Balkin Adweek Adweek