Kevin Bacon Hams It Up in Plea for You to Shop Locally This Holiday

Businesses band together with a charity angle

Kevin Bacon wants you to "Shift Your Shopping" for good by buying local with select retailers who agree to donate a portion of sales from your purchase to charity.

The spot hinges on the pretense that Kevin Bacon is not actually Kevin Bacon but some sort of mustachioed goober named Melvin Macon, who seems to be filming a local commercial circa early '80s, complete with inspiring gospel choir courtesy of the Brown Memorial Baptist Church. (You may recall Bacon playing another hirsute alter ego named Ivan Cobenk in that amazing Logitech spot a few years back.) And when he's not assaulting your eyeballs with nappy old PowerPoint backgrounds, Melvin is encouraging you to be a good citizen and give back to the world.

The work was created pro bono by New York agency Walrus just in time for your holiday shopping spree. So, if squinting at the whirling yellow type at the bottom of the spot doesn't give you a seizure, pick one of those fine local retailers and run out to double your gifting impact. And don't forget to attach a "Kevin Bacon Approved" gift tag.



Agency: Walrus, New York

Creative Director: Deacon Webster

Art Director/Copywriter: Tiffany McKee

Producer: Valerie Hope

Production Company: Mustache

Director: Gavin Bellour

Executive Producer: John Limotte

Producer: Jennifer Kachler

Editor/Graphics/Animation: Will Bystrov