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Cash App continues to blend star power and financial literacy with the launch of its latest campaign, “That’s Money.” For the latest installations, the brand tapped two major stars: Grammy award-winning artist Kendrick Lamar and wide receiver Odell Beckham Jr.
“The Balcony Scene” features Kendrick, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a short created and produced by pgLang—the creative imprint co-founded by Lamar and Dave Free—ExavierTV and Lamar are seen on a balcony chatting about a failed bet that led to a major financial loss for the comedian.
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