Ken Auletta on the advertising industry

The New Yorker turns Ken Auletta loose on the ad business in this week’s issue with “The new pitch: Do ads still work?” Auletta catches up with folks including Roy Bostock, Rob Shepardson, Randall Rothenberg, Keith Reinhard and especially Linda Kaplan Thaler (the 4,600-word piece reads largely like a profile of her, and her Aflac duck gets plenty of ink) to get at the question of “whether advertising, which plays such a large role in the American economy, might be ailing, and how it [is] being affected by new media and by new technologies.”

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