Keep Your Kitten or Puppy From Becoming the Town Whore

Lighthearted PSAs remind you to 'Fix at Four'

With their fluffiness, big trusting eyes and adorable attempts to learn how to operate their oversized paws, kittens and puppies are the essence of the word squee. But take that fluffy kitty or puppy and multiply it by six. Now, you need to provide a load of living creatures with veterinary care, food and water, love and attention, space—and let's not even talk about the number of litter boxes or walks in the park necessary to corral the byproducts of six adorable poop machines. The solution, for many, is a pit stop at the local overcrowded animal shelter—or worse, alongside a highway.
     Most people do spay or neuter their pets. Utah-based Best Friends Animal Society says more than 80 percent of pet owners jump on the snipping bandwagon. But Best Friends says there's still a lot of confusion about when animals should be sterilized (at 4 months old). So, with the help of TM Advertising and MRM in Salt Lake City, it launched the Fix at Four campaign. The creative features furry friends as they face the daunting task of parenting much too soon. The campaign, created with a bare-bones budget, spans video, TV spots, online ads, merch, posters and screensavers, all housed within a website centerpiece that utilizes a cutting-edge continuous scrolling navigation technology called Parallax.