Kayak.com: Deals So Good, You Just Have to Fire That Flare Gun

More goofy fun from Barton F. Graf 9000

Creating a great ad campaign isn't brain surgery. Or is it? Surely it's a complex, demanding operation, and many well-intentioned efforts flatline. Barton F. Graf 9000's recent work for Kayak.com, however, is just what the doctor ordered when it comes to an inspired level of manic, humorous messaging. But enough tortured wordplay—my salute to Kayak's brilliant "Brain Surgeon" spot, surely one of the freakiest ads of the year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in