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CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO. Now the “HubSpot Success Stories” campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw business looking to expand.
In the “Duel” ad, a conflict over control of a saloon is settled with laptops rather than guns, with HubSpot allowing a member of Hahn’s gang to close the deal faster than their rival sitting across the table.