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Life is a series of tests, and sometimes, success depends on the quality of your education.
In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings—but what they didn’t know was that the crises were staged.
Those professions were chosen based on their importance to Kaplan’s business model, “and because we thought they’d be interesting topics in a real world environment,” agency executive creative director David Register tells AdFreak.
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