Kapiti ice cream not actually made of shoes


So, I see these ads, and I'm thinking, Great! The next time I have a craving for surrealist ice cream, and I happen to be in New Zealand, I'll pick up some Kapiti frozen treats! Thanks, Colenso BBDO, for the tip, delivered so stylishly in this print campaign. Designer watches, shoes and handbags melt in a most attractive fashion. Then I find the commercial below, and I realize there's a problem: Kapiti treats don't look surrealist at all. They're just ordinary ice-cream bars! OK, they're "designer" ice-cream bars. That makes the snazzy print kind of deceptive, eh Colenso BBDO? I want my melting-timepiece snack! Now I'll have to go to an art museum and take a bite out of this one. I'm not 100 percent sure it's edible, but since it's surrealist, there's always a chance. Via Ads of the World.

—Posted by David Gianatasio