JWT is now in the goat-babysitting business

Headshot of Tim Nudd

Yesterday, we tweeted about a minor goat infestation at JWT New York—a pair of goats were seen being oohed and aahed over in a special padded room (as seen in this streaming online video). It turns out the goats were from the Planet Green reality show  The Fabulous Beekman Boys—which stars none other than JWT creative director Josh Kilmer-Purcell (right) and his partner, Brent Ridge, who are learning to become farmers in upstate New York. (Kilmer-Purcell, who works at the funny farm during the week, commutes to the actual farm on weekends.) Tonight is the show’s second-season premiere, so Kilmer-Purcell and Ridge brought the goats down on Monday as part of a promotional tour—and JWT offered to babysit them for a few hours. The staffers fawned over them, but as yet, the goats have not been offered advertising work. For that, they’d have to head over to BBDO.

@nudd Tim Nudd is a former creative editor of Adweek.