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The Cannes Lions is packed with presentations by some of the marketing world’s biggest names and brightest rising stars, but the harsh reality is that a lot of attendees simply never make it into the Palais to see all this programming. Whether it’s due to client commitments, company events or just the bottomless rosé, many who go to Cannes can fly home with few big-picture insights to share.
To help attendees return with more to show for it, Accenture Interactive is officially partnering with the Cannes Lions to create a “Digital
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