Justice Mitchell, Web marketing superhero

We’d be a fan of Justice Mitchell even if he didn’t ply his trade at our friend and co-conspirator David Griner’s agency, Luckie & Company. And ply he does, with interactive marketing chops that bring to mind the old Tenacious D quote: “If you want your asses blown out, stay in the room.” Luckie has built a whole campaign, Demand Justice Now, around its hiring of Mitchell. It includes a savvier-than-thou Twitter feed and several spoof legal ads. As Justice would say (and, in fact, did say), “It’s not bragging if you can throw out enough metrics to imply you did it.” Stick that in your Facebook and smoke it.

—Posted by Tim Nudd