Just been fired? Good time to clean a beach

Using a clumsy mortician to promote cleaner beaches might seem gravely odd, but I kind of dig this Surfrider PSA from Young & Rubicam in Paris (and director Kristoffer Borgli). Our hapless hero works—exceedingly poorly—in a funeral parlor, where his transgressions include dropping an urn in a plume of ashes and painting a corpse’s face to make him look like a cross between a mime and a hooker (as if there were any real difference between the two).