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Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter’s Cold Brew is not regular coffee. The triple strength elixir, nicknamed ‘Liquid Cocaine’, is being promoted with a “Blacker than Black” campaign that seeks to bring a new level of multi-sensory intensity to black coffee.
The campaign is the work of McCann Prague and apparently includes fully functional vinyl records made from pressed coffee.
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