Here Are the First Winners of a New Ad Award Judged Entirely by an All-Female Jury

LOLA MullenLowe, McCann, VMLY&R and AMVBBDO win Grand Prix at Gerety Awards

Swedish feminine-products brand Libresse and agency AMV BBDO have created a three-minute ode to vaginal pride. Essity

Earlier this year, Joe Brooks and Lucía Ongay left the Epica Awards to start the Gerety Awards. Named after the legendary copywriter Frances Gerety, the goal was to create an award specifically designed to support and celebrate initiatives that champion diversity in the creative industries.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.