Jose Canseco Celebrates Not Cheating in Old Milwaukee Ads

New spots air in Kansas City for MLB All-Star Game

Headshot of Tim Nudd

After airing a handful of great Will Ferrell ads in a few small cities last year (and one more during the Super Bowl in a single Nebraska town), it appears Old Milwaukee is back with another amusing, hypertargeted campaign—this time centered around Major League Baseball's All-Star Game. At least two spots aired last night during the Home Run Derby—apparently only in Kansas City, which is hosting this year's game—starring none other than Jose Canseco. In a couple of inspired little riffs, Canseco uses the time to reflect on baseball, and likens its comeback from the steroids era to Old Milwaukee's comeback after years in the proverbial wilderness. "Some of us dragged the sport through the mud," Canseco says in one spot. "Some of us had the stones to admit it. Some of us did not. But baseball was bigger than a few rotten apples. It's back. Just like this little beer here. Old Milwaukee." In the second spot, Canseco congratulates the Kansas City Royals for falling on hard times after 1985—proof, he suggests, that the team wasn't cheating like the rest of baseball. He then fumbles opening the can, recalling Ferrell's comical poor timing in the Super Bowl ad. Just like the Ferrell spots did, these ads are popping up on YouTube as amateur-seeming uploads. But don't be fooled—it's all part of the game. Well played again, Old Milwaukee. Second spot after the jump. UPDATE: Looks like there was a third spot, in which Canseco swings a bat and crushes an Old Milwaukee can. Posted after the jump as well.

@nudd Tim Nudd is a former creative editor of Adweek.