Jordan Spieth Gets Help With His Mac & Cheese in This Quiet Gem of a SportsCenter Ad

The question we've always wanted answered

It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong.

In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth brings his caddie, Michael Greller, to the network's cafeteria for advice—not on which club to use but on whether a fork or spoon is better for eating a bowl of mac and cheese. 

It's a fun little gag, and yet another solid extension of the campaign's broader premise of peeling back the curtain on the (sometimes weird and obsessive) personalities of star athletes and newscasters inside the SportsCenter offices.

Director David Shane, a comedy heavy-hitter and campaign regular, deftly captures the key, absurd moment of indecision. The well-written spot takes that joke one step further with a little twist ending, as anchor Stan Verrett spies on the exchange between Spieth and Greller, and takes guidance for his own lunch. (Verrett, historically, is in need of some help.)

So the work scores extra points for the meta crack on sports commentary as a genre: Sometimes, the ad seems to say, it may well be like listening to someone deliver a blow-by-blow on how to chow down on a microwaveable meal.

CREDITS

Client: ESPN

Spot: "Utensils"

Agency: Wieden + Kennedy New York

Executive Creative Directors: Karl Lieberman

Creative Directors: Brandon Henderson, Erwin Federizo

Copywriters: Alex Ledford, Charles Hodges

Art Directors: NJ Placentra, Gary Van Dzura

Executive Producer: Temma Shoaf

Head of Integrated Production: Nick Setounski

Account Team: Mike Welch, Matt Angrisani, Liz Lindberg

Project Manager: Kristin Daly

Business Affairs Manager: Tana Prosper

Head of Business Affairs: Sara Jagielski

Traffic:  Sonia Bisono, Andy Hume

Production Company: O Positive

Director: David Shane

Director of Photography: Dave Morabito

Executive Producer: Marc Grill

Producer: Ken Licata

Editorial: Mackenzie Cutler

Editor: Nick Divers

Assistant Editor: Zoe Newman

Post Executive Producer: Sasha Hirschfeld

VFX/Finishing: Schmigital

Flame Artist: Jimmy Hayhow

Flame Assistant: Joseph Miller

Mix: Mackenzie Cutler

Mixer: Sam Shaffer

Color Grade: Company 3

Colorist: Tim Massick