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A new installment in Chipotle's "Cultivating Thought" campaign—which prints original short stories from successful writers on the sides of its paper bags and cups—has more high culture to go with your salty burrito and soft drink.
This time, Chipotle wants talented souls to review those ditties with a degree of pith equivalent to less than two-thirds of a tweet: 103 characters, to be exact. (Not unlike that time it asked people to write haiku.) In exchange, it's giving away three year-long free-burrito passes and 500 free Kindle Paperwhite readers.
Earlier iterations in the unlikely fast-food-publishing mashup included Toni Morrison, Judd Apatow, Michael Lewis and Jonathan Safran Foer, who conceived and curates the project.
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