Is Jon Stewart ready for the big night?

Here's the latest Oscars advertising news:
— A Los Angeles Times reporter argues that the Oscars telecast needs Jon Stewart now more than ever. (The Los Angeles Times)
— Meanwhile, Stewart talks to The New York Times about having such a short time to prepare for the show following the writers’ strike: “It’s like: I can name that tune in seven notes. I can do the Oscars in nine days. No, I can do the Oscars in eight days.” (The New York Times)
— A top researcher at TNS Media Intelligence explains why the Oscars are a hit with advertisers. (Media Life)
USA Today offers a nice roundup of what to expect from some marketers this Sunday. (USA Today)
— BuzzLogic taps the blogosphere’s ”influencers“ to pick the favorites for this year’s Academy Awards. (Earth Times)
— Epson basks in the glory of the Oscars, as its Epson Stylus C120 printer has been selected to print up the credentials for the ceremony! (Prime Newswire)
— In case any Oscar nominees or presenters experience unwelcome hunger pangs during the ceremony, Appetite Down will be on hand in the gifting suite, giving out its all-natural appetite-suppression lozenges. (Earth Times)
— In a Craigslist ad, a guy says his girlfriend will do anything—really, anything—for two tickets to the Academy Awards. (Defamer)

—Posted by Tim Nudd