Jon Hamm and Lena Dunham Pitch 'New Yorker' iPhone App

Painfully hip or just right?

There's oh so much self-consciously postmodern meta-comical hipsterism on display in this video promoting The New Yorker's new iPhone app. Given the self-consciously postmodern hipster bent of the product and its audience, the approach feels just about right. Auteur du jour Lena Dunham created the promo, and she appears in it as an auteur-ish guest on a late-night talk show hosted by smarmy/clueless host Jon Hamm.

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