Adapting to Crisis

John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender

Atlantic Re:think created a six-minute branded content film for the automaker

The Land Rover marketing team said John Mayer was a natural fit, given his affinity for the automaker. Chris Jeyes / Atlantic

By T.L. Stanley

September 9, 2020

Land Rover’s branded content campaign for its new Defender SUV could’ve been shot yesterday. That’s how of-the-moment it is with its serene national park setting and create-your-own-adventure theme.

T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
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