Land Rover’s branded content campaign for its new Defender SUV could’ve been shot yesterday. That’s how of-the-moment it is with its serene national park setting and create-your-own-adventure theme.
John Mayer Gets Back to Nature and Sings an Unreleased Song for Land Rover’s Defender
Atlantic Re:think created a six-minute branded content film for the automaker
The Land Rover marketing team said John Mayer was a natural fit, given his affinity for the automaker.
Chris Jeyes / Atlantic
