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Land Rover’s branded content campaign for its new Defender SUV could’ve been shot yesterday. That’s how of-the-moment it is with its serene national park setting and create-your-own-adventure theme.
In fact, the long-form video—dubbed “John Mayer Goes Outside”—was filmed over three days in early March, following the popular musician around scenic locations in Northern California. But brand executives had been waiting for the right time to launch it, given the outbreak of Covid-19 and the lengthy lockdown that followed.
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