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With people spending more time at home during the Covid-19 pandemic, British retailer John Lewis turns a house into a platform for one boy’s playful self-expression.
The campaign, created by Adam&Eve/DDB, promotes John Lewis’ home insurance product. It supports the company’s plans to quadruple the size of its financial services business and roll out new services such as savings and flexible home insurance.
In the ad, a boy—played by a nine-year-old actor named Reggie—dresses up in his mother’s clothes, jewelry, shoes and make-up and dances around the house to the Stevie Nicks song “Edge of Seventeen.”
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