John Lewis’ Christmas Ad Is a Lovely Ode to Elton John’s Career, and How It All Began

The holiday angle isn't obvious at first, but it's worth the wait

The retailer's highly anticipated holiday spot rewinds Elton John's life to his childhood as Reginald Kenneth Dwight. John Lewis & Partners

With Elton John’s whirlwind farewell tour spanning the globe and his music seemingly more omnipresent than ever, one might be tempted toward disappointment upon hearing that U.K. retailer John Lewis’ highly anticipated Christmas ad is dedicated solely to the legendary singer-songwriter.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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