John Hancock’s New TV Ads Send Viewers Online to Pick From Three Different Endings

Hill Holliday's cross-platform stories

John Hancock's latest ads will leave you hanging. For a while, at any rate.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.