John Boyega Bonds (James Bonds) With Google Assistant as Voice Campaign Comes to U.K.

'Make Google Do It' campaign gets a British twist

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The creative hits keep coming for Google Assistant, the centerpiece of a litany of spots urging you to “Make Google Do It.” A star-studded cast introduced the campaign during this year’s Oscars, and Kevin Durant kept the ball rolling with another recent spot created for the NBA Finals.

Now the U.K. is getting its own “Make Google Do It” treatment with new work from R/GA London and Google’s in-house UK marketing team. (U.S. work in the series was created by Google Creative Lab and production house Arts and Sciences.)

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