#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Jimmy John’s execs, I hope you’re ready to be flooded with entries for your “Home in the Zone” contest.
After all, there’s a housing crunch going on across the country, especially in desirable cities, and a prize of $250,000 to spend on a home could make plenty of folks salivate, whether or not they’re devotees of your salami and double cheese subs.
The chain is launching the sweepstakes today with a campaign from agency WorkInProgress that focuses on its policy of delivering food only within a limited, 5-minute radius of its approximately 2,800 stores.
According to the launch ad, some fans go to great lengths to get Jimmy John’s delivered, including setting up a faux residence, complete with white picket fence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in