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Jimmy John’s execs, I hope you’re ready to be flooded with entries for your “Home in the Zone” contest.
After all, there’s a housing crunch going on across the country, especially in desirable cities, and a prize of $250,000 to spend on a home could make plenty of folks salivate, whether or not they’re devotees of your salami and double cheese subs.
The chain is launching the sweepstakes today with a campaign from agency WorkInProgress that focuses on its policy of delivering food only within a limited, 5-minute radius of its approximately 2,800 stores.
According to the launch ad, some fans go to great lengths to get Jimmy John’s delivered, including setting up a faux residence, complete with white picket fence.