Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jimmy Fallon killed as an Emmy Awards host and sang a faux-folkie duet with the Boss himself, but how do we know he’s truly arrived? He’s inspired a Ben & Jerry’s ice-cream flavor. Following in the footsteps of the sweet-toothed, brand-loving Stephen Colbert, Fallon has spawned Late Night Snack, a gooey confection with potato chips, caramel swirl and fudge in vanilla bean ice cream. More like Late Night Stoner Snack, yeah? The dessert, which came about through a deal between NBC’s consumer products division and Ben & Jerry’s, starts hitting stores this week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in