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The Jimmy Dean sun, an affable fellow who's universally loved (or at least loved by the universe), gets tough on crime in the company's new campaign from TBWA\Chiat\Day promoting a line of kids' food. In the video below, he battles three mildly evil "anti-villains" called DimWit, Slow-Mo and Crabby (sounds like my AdFreak colleagues!), who prey upon children who haven't eaten a decent breakfast. This stuff sets a new mark for ludicrous and self-consciously goofy advertising.
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