Jim Beam Unveils Its Own Apple Watch, a ‘Drinkable Wearable’ for Doing Wrist Shots

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Brands don't newsjack Apple events quite as often as they used to. But Jim Beam is ambushing today's announcements from the tech marketer by introducing an April Fools'-esque gadget called the Jim Beam Apple Watch, which puts a 1.5-ounce shot glass right on your wrist.

@nudd Tim Nudd is a former creative editor of Adweek.
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