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Jim Beam is making a foray into the newly popular voice-activated home tech category … with a delightfully absurd machine.
The whiskey marketer is billing it as the “first-ever artificially intelligent decanter,” and calling it, naturally, “Jim.” A parody of toys like Amazon Echo and Google Home, it’s available for pre-order at $34.90 and voiced by Fred Noe, seventh generation master distiller for the brand.
It won’t be able to tell you the weather or “call you a cab to Cupertino,” according to the promotional video, but it will encourage you to drink bourbon, rain or shine, any way you please—and even measure it out for you.
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