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You've got to give Venables, Bell & Partners credit for trying something
unexpected in the shop's first work for Chef Boyardee, shown below. Most agencies
would probably play it safe with close-ups of smiling, ravioli-fed kids and
smiling, ravioli-serving moms. Or maybe cast a smiling, ravioli-fed actor as
Chef Boyardee. Venables instead serves up some not-so-smiley ravioli-fed kids, then gets wacky with a talking blanket. It's almost
like "Blankey" was knitted by a focus group.
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