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Sometimes, when you fancy peanut butter, unscrewing the lid of a jar and scooping out the contents can be a bit of a hassle—which is no doubt why Jif has created new squeezable packaging that makes snacking super convenient.
To promote its new packaging, the brand enlisted PSOne, the Publicis multi-agency team formed for client The J.M. Smucker Co., to create an epic ad that shows just how handy its product is.
The spot, titled “The Gladiator School,” is part of the brand’s wider “That Jif’ing Good” campaign.
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