This Jeweler Just Recast the Traditional Proposal Ad With a Rockin' Young Lesbian Couple

Spoiler: Diamonds are still 'forever'

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

The combined disposable income of LGBTQ Americans is $884 billion annually. And BVW Jewelers of Reno, Nev., wants a taste.

Its most recent ad shows two women kissing on the Crystal Peak Toll Bridge after one of them proposes. Breaking somewhat from more recent LGBTQ-targeted advertising (covering everything from marriage to travel), the ad is set to rock music. And one of the actresses, Gina Tarantino, has trendy art school hair.

Expect to see it during local airings of The Ellen DeGeneres Show and at the Sparks IMAX and Century Summit Theater—though in the latter's case, only for movies rated PG-13 or higher, because the beginning includes a flash of Tarantino's underwear.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in