Jetta Paints the VW Logo With Nothing but Light

With this Canadian spot for the 2012 VW Jetta GLI, agency Red Urban Canada put a lot of work into a visual trick that looks like Tron doing doughnuts in an outlet mall parking lot. And I mean a lot of work. The ad's principal light-painting stunt, which employs beam-splitting techniques you don't see much outside of 3-D filmmaking, may look fake, but the making-of video exposes just how real it was. The film crew's unorthodox camera setup caught both the Jetta's crazy driving and the light trails it left behind.