Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

R/GA spot by Tim & Eric will bowl you over

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls.

"Jet.com has so many super bowls we have created an ad for it," the e-tailer says. "We have all the super bowls that you can imagine—big, small, clear, plastic, glass, red, blue—striped! And the more bowls you buy, the more you can save on the stuff that goes in bowls."

They've even whipping up a bowls page where you can bowl-shop to your heart's content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in