Jet.com Is Crashing the Party With the Most ‘Super’ Bowl Commercial Ever

R/GA spot by Tim & Eric will bowl you over

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls.

"Jet.com has so many super bowls we have created an ad for it," the e-tailer says. "We have all the super bowls that you can imagine—big, small, clear, plastic, glass, red, blue—striped! And the more bowls you buy, the more you can save on the stuff that goes in bowls."

They've even whipping up a bowls page where you can bowl-shop to your heart's content. And check out the mildly uncomfortable spot below.

CREDITS

Client: Jet.com

Chief Customer Officer: Liza Landsman

VP, Marketing: Sumaiya Balbale

Creative Director: Christina Antonopolous

Agency: R/GA

Executive Creative Director: Eric Jannon

Executive Creative Director: Chris Northam

Associate Creative Director: Mike Donaghey

Associate Creative Director: Chris Joakim

Associate Director, Connections Planning: Michael Goldstein

Head of Production: Kat Friis

Executive Film Producer: Diego de la Maza

Group Account Director: Shawn Zupp

Account Director: Elizabeth Bourke

Executive Account Producer: Lisa Greenleaf

Group Planning Director: Dennis Claus

Associate Planning Director: Karin Santiago

Business Affairs Director: Stephen Bernstein

Business Affairs Manager: Magdalena Wiater

Production Co.: Prettybird

Director: Tim & Eric

Director of Photography: Andrew Wheeler

Executive Producer: Ali Brown

Line Producer: Bridgitte Pugh

Editor: Vic Berger