JetBlue user-gen contest yields nice work

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


To be kind, the quality of most of the submissions in suddenly popular user-generated media campaigns is suspect. While the winning Heinz commercial was alright, it’s no secret that few of the submissions qualified as great pieces of art. JetBlue, however, restores some faith in the creativity of the masses. The airline has posted the finalists of its JetBlue Point of View contest to celebrate the addition of its new flight-tracking service with Google Maps.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in