JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It

Stunt is happening again next week

Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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